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Can your logo evoke emotion?
We are constantly surrounded by extreme emotions – from tear-jerking movies in the theater to stories on the news, it seems as if we have become numb to the effect our experiences have on our...
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What is sensory design?
You may have heard us talking about it, seen it on our website, or read it on our blog or newsletter- but what is sensory design? We’ve defined it as “the strategic process of creating...
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Can you smell that?
Can you imagine a life with anosmia? Probably not, because you have no idea what anosmia is, and if you do – we’re impressed. For those of you that don’t know, it means you can’t smell. Think...
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Are your colors creating the right kind of experience?
We are surrounded by millions of colors everyday, and each one of them evokes an emotional response within us, whether conscious or subconscious (sometimes referred to as color psychology....
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Coke vs. Pepsi
The famous Coke vs. Pepsi taste wars were a great way to prove that a brand image can impact the taste of something. Did you know when a blind taste test occurred (meaning the participant was...
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A Great Example of Re-Branding: Apple Inc.
At Miss Details Design, we are Apple fanatics. We use Mac computers, we lust over iPhones, and when the logo of iTunes changed, it was a topic of conversation in our office. Since we weren’t all...
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Psychology of the color blue
“Blue is the only color which maintains its own character in all its tones… it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened becomes...
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Color Psychology: Purple
Purple is heavily associated with royalty, wealth, prosperity and sophistication. This is because the cost of purple dye was expensive, and only the very wealthy could afford to have purple clothing....
View Article19 Takeaways from “Brand your business like your favorite restaurant”
This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists included...
View ArticleTop 11 blog posts from 2011
5 social media guidelines for restaurants Getting a bigger slice of the feedback pie [INFOGRAPHIC] 3 tips to establish a brand voice Why Digital Marketing and Branding Go Hand-in-Hand Sensory...
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